10 Published Case Studies

Numbers That
Show Up on
a P&L

Every case study here is real, verifiable, and reported honestly. No cherry-picked metrics. No headline numbers that fall apart when you look at the context.

161%
YoY revenue growth (e-commerce)
23,650%
Traffic increase in 17 months
£200K
Annual PPC spend saved
569%
Keyword ranking increase (B2B)
Home Improvement Supplies
E-Commerce / Building Supplies

A Brighouse-based building supplies retailer starting with a domain rating of 4.1, six blog posts, and no organic strategy, competing against Screwfix and Wickes. One sprint delivered 161% year-on-year revenue growth, with organic search now driving over 65% of all revenue, including the first AI-attributed sale recorded through ChatGPT.

161%
Revenue growth year-on-year
105%
Increase in total orders
65.4%
Of all revenue now from search

When we started, we had a domain rating of 4.1, six blog posts, and virtually no organic visibility against the likes of Screwfix and Wickes. Viaduct Generation built a strategy that delivered 161% revenue growth year-on-year, with search now driving over 65% of all our revenue. We even recorded our first AI-attributed sale through ChatGPT — they've put us ahead of the curve on where search is going.

S
Sergie
Website Manager, Home Improvement Supplies
Domain Rating 4.1 → Established
Revenue from Organic Near zero → 65.4%
AI-Attributed Sales First ever via ChatGPT

Every Client.
Every Result.

People XCD
B2B SaaS
HR software platform with strong product but weak search presence. Moved from 2.5% to 8.3% category market share in one engagement.
264%
Organic traffic increase
Page 1 Rankings85 → 152
Market Share2.5% → 8.3%

"Going from 2.5% to 8.3% market share has completely changed how we view content as a growth channel."

Joel Rowbottom, Digital Marketing Manager, People XCD
BELO Lash
E-Commerce
D2C beauty brand starting from near zero organic presence. Built a sustainable acquisition channel from 8 monthly visitors to 1,900 in 17 months.
23,650%
Traffic increase in 17 months
Monthly Visitors8 → 1,900
New Users35,000 in 17 months

"For the first time, we have a sustainable acquisition channel that doesn't depend on paid spend."

Loren, Founder, BELO Lash
FMIS
B2B
Facilities management software with a strong product but a website that did not reflect it. Search presence rebuilt from the ground up around commercial intent.
569%
Keyword ranking increase
New Users+367%
Session Duration2x increase

"The 569% increase in tracked keywords has opened up a pipeline we simply didn't have before."

John De Robeck, New Business Lead, FMIS
RubiaWear
E-Commerce
Fashion brand competing in a saturated market. Organic search repositioned around buyer intent rather than product descriptions. Traffic quality improved as much as volume.
250%
Organic traffic increase
Position 1-3 Rankings2x increase
Organic Revenue+82%

"250% more organic traffic and 82% uplift in organic revenue. The right visitors who actually convert."

Ashley Ellis, Founder, RubiaWear
Dezrez
B2B SaaS
Estate agency software platform with a website that generated almost no inbound leads. Turned it from a static brochure into a lead generation engine in 10 months.
Keyword rankings growth
Keywords185 → 1,035
Traffic Growth+237%
Organic LeadsDoubled in 10 months

"They turned our website from a static brochure into a genuine lead generation engine."

Kayley Williams, Marketing Manager, Dezrez
Anglo Doorstep
B2B / Local
Collections business spending heavily on PPC with no organic foundation. Rebuilt the acquisition model. Within 12 months, PPC spend became optional rather than essential.
300%
Organic traffic increase
PPC Spend Saved£200,000 per year
Engagement12 months

"300% organic growth in one year and £200,000 saved in PPC. A complete restructuring of our acquisition economics."

Robert Pretorius, Director, Anglo Doorstep Collections
UK Tobacco
E-Commerce
Restricted-category e-commerce with severe advertising limitations. Organic search was the only viable acquisition channel. We made it work, fast.
11×
Traffic growth in 12 months
Monthly Clicks900 → 10,000
Search Revenue+500%

"Within a year we went to 10,000 monthly clicks with a 500% increase in search revenue."

Kristopher Parry, CEO, UK Tobacco
Legion of Vapers
E-Commerce
Vaping e-commerce in a highly competitive, advertiser-restricted space. Organic search rebuilt as the primary channel. Revenue tripled in 10 months.
350%
Revenue increase in 10 months
Monthly Visits3,000 → 18,000
Page 1 Products275 → 970+

"3,000 to 18,000 monthly visits and tripled page 1 rankings in 10 months. Search is now our primary growth channel."

Amit Kumar, CEO, Legion of Vapers
Cworkshop
E-Commerce / B2B
Custom workshop manufacturer competing on price in a market where search intent is highly specific. Rebuilt content strategy around product-level intent. Rankings tripled in 12 months.
Ranking keywords in 12 months
New Users+74%
Sessions+71%

"74% more new users, 71% more sessions, and triple the ranking keywords. Finally competing sustainably."

Shahzad Mahmood, Cworkshop
Canvvs
Marketplace / Web Dev
Luxury custom sneaker marketplace. Their previous agency spent 18 months and delivered nothing. We built a fully functioning platform in 8 weeks and the Steph Curry x Rakuten drop sold out 100/100.
2 Months
Marketplace built and launched
Designers Selling0 → 140
Conversion Rate~2% → 25%

"The whole team is full of energy, really passionate and genuinely committed. Working on website development and marketing across our two projects felt effortless and fun. Couldn't recommend them more."

Arabella Murray, Head of Operations, Canvvs
Freesmo
Health / Stop-Smoking
Stop-smoking platform launching with no domain history into an advertising-sensitive category. High-velocity content strategy delivered 91,452 organic clicks and nearly 7 million impressions in 8 months.
530%
Impression growth
Monthly Impressions219K → 1.38M
Organic Clicks2,000 → 91,452

"People are finding Freesmo at the moment they are looking, not just when they already know we exist. That shift in discoverability has changed how we think about growth entirely."

Jan Kufel, CMO, Freesmo
Young Epilepsy
Health Charity
The UK's leading charity for children with epilepsy. A tailored SEO strategy nearly doubled monthly organic traffic from 3,500 to 6,000–7,000 clicks, generating close to 6 million impressions.
2x
Monthly traffic growth
Monthly Traffic800 → 7,000
Total Impressions0 → ~6M

"Our content is now far more visible within search and AI-led discovery, meaning people are finding Young Epilepsy at the moment they need guidance, not just when they already know who we are."

Kath Horgan, Marketing & Content Manager, Young Epilepsy
HitSnus
E-Commerce / Nicotine
Brand-new Shopify store in an advertising-restricted category, starting from zero. Content-first SEO built topical authority from scratch, generating 700K+ annual impressions with the blog becoming the primary business engine.
700K+
Annual impressions from organic search
Organic Clicks0 → 4,302
Ranking Keywords0 → 300 in 3 months

"We had a Shopify store with no traffic and no visibility. The strategy they built has completely changed that. The blog has become the engine of the whole business."

Founder, HitSnus

Not Just Search.
Full Builds Too.

BELO Lash: Full Brand Build

End-to-end brand identity, visual system, Webflow build, and technical SEO foundation. Premium D2C positioning with entity-optimised content architecture that could sustain compounding organic growth.

Brand Strategy Visual Identity Web Design & Dev Technical SEO Ongoing Growth
D2C Technology Brand: Rebrand

Full rebrand from positioning through to web launch, with CRO integrated into the build from day one. 40% conversion rate improvement within 90 days of launch. Design that works commercially, not just aesthetically.

Brand Strategy Visual Identity UX/UI Design Web Development CRO Integration

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