Real-time monitoring across 47 signals. Anomaly-to-response in under 48 hours.
Our systems track rankings, traffic, conversions, AI citation rates and competitor movements in real-time - flagging anomalies the moment they appear, not in a monthly report. AI gives us the signal. Senior strategists make the call on what to do about it.
47 individual data signals tracked across 8 categories: ranking velocity, traffic quality, AI citation rate, competitor velocity, backlinks, Core Web Vitals, conversion attribution and share of voice.
Signals grouped into 8 strategic categories - each mapped to a specific type of risk or opportunity. Click any category card below to see what it tracks and why it matters.
When a threshold breach is detected - ranking drop, competitor surge, Core Web Vitals regression - the strategy team analyses and responds within 48 hours. Not in the next monthly report.
Performance monitored continuously, not in weekly batches or monthly cycles. Threshold-triggered alerts mean the moment something meaningful changes, we know about it.
Click any category to see what it tracks and what you miss if you don't.
Performance is monitored continuously across ranking positions, organic traffic patterns, conversion rates, Core Web Vitals and AI citation frequency. When something moves meaningfully, the anomaly is flagged immediately. Click any category to see exactly what we track.
Position changes and momentum
Engagement, intent, conversion alignment
Brand mentions across AI platforms
How fast competitors are publishing
New links, lost links, domain shifts
Performance and ranking impact
Traffic-to-revenue per page
Your SERP real estate
Select a signal category above to see what it monitors and why it matters.
Detection to deployment in under 48 hours. A closed-loop system that prevents compounding damage.
AI flags the signal. Senior strategists determine why it happened and decide what to do about it. This interpretation layer is where optimisation becomes genuinely valuable - distinguishing signal from noise.
47 inputs tracked in real time across rankings, AI citations, Core Web Vitals, backlink velocity and seven additional signal categories.
Automated anomaly flagging triggers the moment any signal breaches a defined threshold no waiting for a scheduled review to catch the drop.
Root cause identified and categorised within 24 hours. Senior strategists determine whether the signal is noise or a structural problem requiring action.
Counter-sprint or tactical fix scoped, approved and deployed within 48 hours of detection. The average traditional agency responds at their next monthly review — 20+ days later. By then, the damage has compounded across the entire cluster.
Critical windowAll signals and responses fed back into the Blueprint. Opportunity rankings revised, predictive models updated and the next sprint cycle recalibrated.
A 34% ranking decrease. Two very different responses. One compounds the damage. One stops it.
34% ranking decrease. Detected Tuesday. Counter-sprint deployed Monday. 1 week vs 20+ days. By the time a traditional agency responds at their next monthly review, the damage has compounded across the entire cluster.
What you receive
Immediate notification when significant performance movements occur - with context on likely cause and recommended response options. Not a monthly summary.
A focused, decision-oriented document covering performance vs KPI targets, signal interpretations, response decisions and updated 90-day trajectory. Structured for a senior commercial audience.
Optimisation findings feed directly into the next sprint plan - updating opportunity rankings, revising effort allocations and refining predictive models for subsequent cycles.
| Dimension | Traditional Agency | Viaduct Generation |
|---|---|---|
| Monitoring cadence | Monthly reporting cycle | Real-time, 47 signals |
| Signals tracked | Rankings + traffic only | 8 categories including AI citations |
| Response time | 20+ days (next review cycle) | Under 48 hours from detection |
We had a full audit done on our website and the team were very professional, giving honest feedback throughout. The report was thorough and genuinely actionable. What impressed us most was that they told us what was actually wrong, not what we wanted to hear.
From the blog
Ranking drops are symptoms. The signals that precede them engagement degradation, link velocity changes, Core Web Vitals drift are detectable weeks earlier. Here is our monitoring stack.
LCP degradation of 0.3 seconds rarely triggers an alert in standard tooling. Over 60 days it can shift page-level rankings significantly. We explain how we catch it at the drift stage.
AI citation monitoring is not yet standard practice. We explain the methodology we use to track weekly brand mentions across the four major AI search surfaces and what patterns predict change.
The relevant team member is notified immediately. Within 48 hours we have diagnosed the cause technical regression, algorithm movement, competitor action, or link loss and have a response deployed or recommended in writing. You receive a documented anomaly report at the next weekly check-in, including the root cause and the action taken.
Yes. We track your brand's citation rate across Perplexity, ChatGPT, Gemini, and Claude on a weekly basis, benchmarked against up to three competitors. Changes in AI citation share are treated as early signals of authority trajectory often weeks before traditional ranking data reflects the same movement.
A weekly signal summary, a monthly performance report, and a quarterly commercial review. The weekly summary is a concise dashboard covering the 47 signal categories. The quarterly review is a board-ready document connecting every sprint decision to revenue impact and the compounding trajectory.
Book a 30-minute review. We'll show you what real-time monitoring looks like on your specific signal categories.
No obligation. Growth Engine retainers from £2,000 per month.
