Five attribution components that connect every sprint to commercial outcomes.
Our reporting framework maps every piece of digital activity to pipeline, customer acquisition cost, lifetime value and ROI. Every sprint is evaluated against commercial KPIs not vanity metrics. We speak the language of the boardroom because that is the language in which digital investment decisions are actually made.
Average year-on-year revenue growth across active clients, measured from first sprint to 12-month mark using multi-touch attribution. Tracked at the individual client level - not blended across a portfolio.
Average annual organic revenue attributed to Viaduct-led activity per client. Calculated using the multi-touch attribution model implemented in Phase 5, not last-click or estimated traffic value.
Average return on investment across all active engagements. Calculated as total attributed revenue divided by total Viaduct engagement cost - formal methodology, not approximation.
From anomaly detection in Phase 4 to board-level briefing document: under 48 hours. When something significant changes, leadership knows before the next scheduled report.
Every component of the framework is designed to close the gap between SEO activity and boardroom visibility.
The full customer journey is modelled from first-touch through every interaction to revenue event. Not last-click. Not first-click. A weighted multi-touch model that accurately represents the contribution each channel and each piece of content makes to pipeline and closed revenue.
We implement multi-touch attribution across paid, organic, email, and direct channels. No last-click shortcuts. Every campaign, every piece of content, every link is assigned a revenue contribution through first-touch, last-touch, and weighted attribution models.
KPIs aren't set after the fact. Before each sprint, we model the expected traffic uplift, conversion rate, and revenue impact. Post-sprint, actuals are compared against forecast in the Sprint ROI Statement.
We track your AI citation rate across Perplexity, ChatGPT, Gemini and Claude weekly. As AI-first research grows, this becomes a critical leading indicator of organic traffic. We report it alongside traditional rankings.
We track your share of voice across organic rankings, AI citations, backlink acquisition velocity, and content output volume against your top 3 competitors. Delivered monthly in the Commercial Performance Report.
Every sprint closes with a formal ROI Statement. Revenue attributed to sprint activity is calculated, cost is allocated, and ROI multiple is documented. This is CFO-language, not agency language.
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Six sprints. Each one building on the last. Returns don't grow linearly they compound.
Each sprint generates data that makes the next sprint more informed. The compounding effect builds over time because the system gets smarter with every cycle not just because traffic grows.
CAC drops 67% by Sprint 6. Traffic grows 12×. The inflection point is Sprint 3 when topical authority and backlink compounding begins to accelerate returns.
Revenue YoY
Pipeline growth
Revenue, −43% CAC
| Dimension | Standard Agency | Viaduct Generation |
|---|---|---|
| Metrics tracked | Rankings, traffic, DA | Revenue, pipeline, CAC, ROI multiple |
| Attribution | Last-click or none | Multi-touch, weighted model |
| AI tracking | Not tracked | 4 platforms, weekly |
| Report frequency | Monthly vanity metrics | Weekly AI index + monthly commercial |
| Language | Agency language | CFO language |
Attribution framework
Before work begins, we configure multi-touch attribution across all relevant channels establishing the measurement infrastructure that makes every sprint's commercial impact calculable.
Improving our organic search visibility has had a significant impact on how effectively we reach families and professionals looking for trusted information about epilepsy. Through our partnership with Viaduct, our content is now far more visible within search and AI-led discovery, meaning people are finding Young Epilepsy at the moment they need guidance, not just when they already know who we are. This has strengthened our ability to support families earlier in their journey and positioned Young Epilepsy as a credible, authoritative source for professionals nationwide.
From the blog
Last-click attribution systematically undervalues organic content. We explain the multi-touch model we use to trace every sprint's contribution to revenue, pipeline, and closed deals.
Traffic charts do not belong in board packs. Revenue trajectory, compounding velocity, and CAC comparison do. Here is the reporting format we use and why each metric earns its place.
Customer lifetime value and acquisition cost are the metrics that determine whether organic investment makes sense. We explain how to frame SEO in the language of growth finance.
We use a five-component attribution model that tracks first touch, assist touch, and last touch across all organic sessions. This is layered with pipeline data from your CRM to show which content clusters are driving qualified leads and closed revenue - not just traffic. The model is configured during Outcomes phase setup before Sprint 1 begins.
A 60-minute session covering sprint-by-sprint performance against commercial targets, the compounding trajectory chart, competitor share movement, and the updated 90-day plan. Every slide is designed to be shared with a board or exec team without additional context-setting. We can attend the board meeting with you if needed.
Yes. Part of the Outcomes phase setup is configuring your attribution infrastructure from scratch if needed. We work with your analytics or revenue operations team to establish the data foundation before Sprint 1 begins. Starting without existing attribution is common - it is not a blocker.
Book a 30-minute review. We'll show you what attribution-connected reporting looks like for your specific business model.
No obligation. Growth Engine retainers from £2,000 per month.
