Phase 01

Every Engagement Begins With Intelligence, Not Assumptions

We scan eight dimensions of your competitive landscape in 48 hours. Delivered as a 40–60 page brief.

Before we write a single strategy document, our AI systems run a comprehensive sweep of your entire digital landscape - cross-referencing 8+ platforms simultaneously. What traditional agencies take three weeks to assemble, and still miss the AI visibility layer, we deliver in 48 hours.

Book a Growth Engine Review
See Phase 02: Blueprint
Scroll
48h
Delivery time
Delivery Speed

Our multi-agent systems run parallel research sweeps across 8+ platforms simultaneously. No waiting. Your Search Growth Blueprint lands in 48 hours, not 3 weeks.

8+
Intelligence sources
Data Sources

We cross-reference SERP data, backlink profiles, technical crawl outputs, AI platform queries, analytics, brand mention feeds, and competitor content - all in a single automated sweep.

200+
SERP queries analysed
SERP Coverage

We analyse over 200 queries across your target keyword universe - mapping who ranks, why they rank, what content structures they use, and where the gaps are.

4
AI platforms audited
AI Platforms Audited

We query ChatGPT, Perplexity, Google Gemini and Claude to measure your current AI citation rate and compare it directly against your top 3 competitors.

What We Scan

Eight dimensions of competitive intelligence, synthesised into a single prioritised brief. Every source cross-referenced. Every gap costed.

Our multi-agent research pipelines interrogate eight dimensions simultaneously - no single analyst could assemble this manually within a comparable timeframe. Each dimension feeds a unified intelligence layer that drives Phase 2 strategy.

01
SERP Intelligence

Who owns the rankings you need and why

+

We analyse 200+ SERP queries across your target landscape, mapping who ranks, why they rank, and the content patterns driving visibility.

02
Backlink Analysis

Where authority is being built and by whom

+

Full link profile comparison across 5+ competitors. Domain authority gaps, topical link clusters, and acquisition opportunities ranked by impact.

03
AI Audit

Your citation rate across Perplexity, ChatGPT, Gemini and Claude

+

40% of consumers use AI-first research. We measure your citation rate across 4 platforms and compare it directly against competitors.

04
Technical Crawl

What's blocking your ability to rank

+

Full site crawl covering indexability, Core Web Vitals, schema coverage, internal linking, and JavaScript rendering issues.

05
Content Depth

Where you're thin and where competitors are thick

+

Topic coverage scoring across your target entity set. We identify content gaps at the cluster level, not just keyword level.

06
Brand Mentions

Unlinked equity you're not capturing

+

Brand mention tracking across 50M+ sources. Every unlinked mention is a link acquisition opportunity mapped and prioritised.

07
Entity Analysis

How search engines understand your brand

+

Entity recognition, knowledge graph presence, and topical authority scoring. We map how Google categorises your brand and where the gaps are.

08
Analytics

The signal behind your existing traffic

+

Deep dive into your analytics: traffic quality scoring, conversion path analysis, and identifying which pages are underperforming their traffic.

The Intelligence Process

Every source verified. Every insight quantified. Delivered in 48 hours.

D0
Day 0
AI Kick-Off Brief

Initial data ingestion and brief configuration across all 8 dimensions.

D1
Day 1
Competitive Landscape

SERP analysis, competitor identification, ranking gap mapping.

D1–2
Days 1–2
AI Visibility Audit

Citation rate benchmarking across Perplexity, ChatGPT, Gemini and Claude.

D2
Day 2
Technical Analysis

Full technical crawl, content depth scoring, entity coverage audit.

D2
Day 2
Strategic Synthesis

All signals combined into 40–60 page brief and prioritised opportunity list.

What You Receive

360° Intelligence Brief
360° Intelligence Brief
360° Intelligence Brief

A bespoke document built from scratch using your specific competitive context - not a generic audit template populated with your domain name.

40–60 pages covering every dimension of your competitive landscape.

Competitor Threat Matrix
Competitor Threat Matrix
Competitor Threat Matrix

All identified competitors ranked by threat level with gap analysis per channel and content cluster. Not a list of names - an actionable threat map.

Ranked competitor threats with gap analysis per category and channel.

AI Citation Report
AI Citation Report
AI Citation Report

Your citation rate on ChatGPT, Perplexity, Gemini and Claude versus competitors. Establishes the baseline we'll move against in subsequent sprints.

Your citation rate vs 3 competitors across all four AI platforms.

Prioritised Opportunity List
Prioritised Opportunity List
Prioritised Opportunity List

15–20 opportunities ranked by traffic potential, conversion value, competitive difficulty and speed-to-impact. Each one commercially justified.

15–20 ranked opportunities. Each with a commercial number attached.

48 hours, not 3 weeks

Five structured stages from briefing to brief delivery. Every hour is accounted for.

D0
Onboarding briefing60-minute session to establish commercial objectives, priority markets, key competitors and constraints. This context directs every agent in the research sweep.
H1–24
Automated multi-platform sweepEight or more parallel agents simultaneously audit technical health, crawl competitor architectures, map backlinks, extract keyword data and query AI platforms for citation status.
H12–36
Pattern analysis and opportunity scoringOpportunities scored by estimated traffic potential, commercial value, competitive difficulty and speed-to-impact. A ranked matrix, not an undifferentiated list.
H24–42
Senior strategist reviewEvery finding reviewed against your commercial brief. Interpretation added. False positives removed. Data becomes intelligence.
H48
Brief delivery and walkthroughYour Search Growth Blueprint delivered with a live walkthrough session. Findings prioritised together before Phase 2 begins.

AI Citation Rate

Where is your brand when customers ask AI for a recommendation We measure it before we start - and set a target for 18 months out.

40% of consumers now use AI platforms as their first research step. If your brand doesn't appear in AI-generated answers, you're invisible to nearly half your potential market - regardless of your organic rankings.

Traditional vs Viaduct

Dimension Traditional Agency Viaduct Generation
Speed 2–4 week audit cycle 48-hour brief delivery
Sources 1–2 tools, manual review 8+ automated sources, cross-referenced
Analysis Rankings and traffic only 8 dimensions including AI citation rate

Who you'll work with

During the Intelligence phase you work directly with two specialists. No account managers, no handoffs.

Duray

Duray Pretorius

Co-founder & CRO

Leads Intelligence briefings and revenue attribution modelling. Expert in connecting audit findings to commercial growth opportunities and competitive gap analysis.

LinkedIn
Jem

Jem Wilson

Intelligence Analyst

Runs the eight-dimension audit process end-to-end. Specialist in competitive landscape analysis, entity mapping, and AI citation rate monitoring across major language models.

LinkedIn
"

We had a fantastic experience with Viaduct Generation, especially with Duray. He gave us clear and practical advice on our SEO strategy, even going the extra mile by creating an explanation video and booking a free call. His guidance was professional, easy to understand, and genuinely helpful.

GR
Gavin Robinson Chief Executive Officer, Bathroom Supastore
Common questions

What people ask before starting

What access do you need from us?

Read-only access to Google Search Console, Google Analytics, and any existing SEO tooling you have in place. We may also ask for a 60-minute onboarding call to understand your commercial priorities before the audit begins. We do not need logins to your CMS or website backend at this stage.

How is this different from an audit we've had before?

Most audits identify technical issues and keyword gaps. Our Intelligence brief covers eight dimensions - including competitor entity maps, AI citation rates, content architecture gaps, and commercial opportunity sizing - and delivers prioritised recommendations with revenue projections attached. Every finding earns its place by pointing to a commercially quantifiable action.

What happens after the Intelligence brief is delivered?

The brief flows directly into Phase 02: Blueprint. Within 14 days you have a growth architecture document, a 12-month revenue forecast, and a fully planned 90-day sprint schedule. The Intelligence brief is not a standalone deliverable - it is the foundation every subsequent phase is built on.

Start With What You Actually Know

Book a 30-minute review call. We'll identify the three biggest gaps in your current digital landscape before you commit to anything.

Book a 30-Minute Review
Explore Phase 02: Blueprint

No obligation. Growth Engine retainers from £2,000 per month.

Copyright 2026 Viaduct Generation. All Rights Reserved.