Social Impact — Charity Partners

Commerce
That
Gives Back.

5% of every client contract goes directly to our charity partners. Not as a gesture — as a structural commitment written into every agreement we sign.

Book a Growth Call
Our Approach
2,300+
Funded support days
3
Charity partners
5%
Of contract revenue committed
72%
Year-on-year reach growth
2020
Established from inception

This Isn’t
Philanthropy.
It’s How
We Operate.

Most businesses treat charity as a line item reviewed at year end, dependent on profit. We built it differently. Our social commitment is contractual — ring-fenced at the point every client agreement is signed, regardless of margin.

When you work with Viaduct Generation, you are not just investing in your own growth. A portion of every contract directly funds frontline programmes fighting modern slavery, expanding girls’ education, and improving HIV treatment access globally.

Up to 5% of annual contract revenue is allocated to our charity partners — documented at contract signature, distributed quarterly, and verified annually through direct partner reporting.
01
Contract Signature
The percentage is ring-fenced and documented before any work begins. Not conditional. Not discretionary.
02
Quarterly Allocation
Funds are distributed across our three partners every quarter — not held until year end.
03
Partner Verification
Each partner provides verified impact data annually, reporting exactly what the funds delivered on the ground.
04
Public Transparency
All giving figures are published in our annual review. No private donations. Full accountability.

Three Organisations.
Three Urgent Causes.

We chose partners working on problems that are global in scale, underfunded relative to urgency, and where direct financial support creates verifiable, lasting change.

Anti-Slavery
International
Est. 1839 — The World’s Oldest Human Rights Organisation
Modern Slavery
50M
People living in modern slavery worldwide today

Anti-Slavery International works to eliminate all forms of slavery globally — from forced labour and child slavery to human trafficking and debt bondage. As the world’s oldest human rights organisation, founded in 1839, they combine frontline casework with policy advocacy, survivor support, and the legal frameworks that hold perpetrators accountable.

What our funding supports
  • Frontline casework for survivors of trafficking and forced labour
  • Survivor support programmes and reintegration services
  • Policy and legal advocacy for stronger international protections
1839
Year founded — still fighting the same cause
160+
Countries where modern slavery persists
antislavery.org →
CAMFED
Campaign for Female Education
Girls’ Education
7M
Children supported across sub-Saharan Africa

CAMFED works across Zimbabwe, Tanzania, Ghana, Zambia, and Malawi to support girls through secondary education — addressing not just school fees but the full ecosystem of barriers: uniforms, materials, safe accommodation, and the social pressures that push girls out of classrooms. Crucially, their model creates a mentorship pipeline: supported girls become the next generation of community leaders and educators.

What our funding supports
  • School fees, uniforms, and learning materials for girls at risk of dropping out
  • Safe accommodation and basic needs support during the school year
  • The CAMFED Association mentorship pipeline for programme graduates
5
Countries across sub-Saharan Africa
1993
Year founded in Zimbabwe
camfed.org →
Frontline AIDS
Formerly International HIV/AIDS Alliance
HIV Response
38.4M
People living with HIV globally

Frontline AIDS works in the communities most marginalised by HIV — sex workers, LGBTQ+ people, people who use drugs, and migrants — who are disproportionately impacted but systematically underserved by mainstream health responses. Their community-led model means the people most affected by HIV lead the programmes designed to address it.

What our funding supports
  • Community-led prevention programmes in underserved populations
  • HIV treatment access for people excluded from mainstream healthcare
  • Rights-based advocacy to address the legal barriers driving HIV risk
40+
Countries with active programmes
30yr
Decades on the frontline of the HIV response
frontlineaids.org →

Giving Is Only
Meaningful If
It’s Verified.

Contractually Documented
The giving percentage is specified in every client contract at point of signature. It is not reviewed quarterly or approved annually — it is already committed.
Distributed Quarterly
Funds are allocated across our partners every quarter. No year-end lump sums. Partners receive consistent, predictable funding they can plan around.
Verified by Partners
Each partner provides verified impact data every year — the real-world outcomes our funding contributed to, reported directly from the ground.
Publicly Published
All giving figures are published in our annual review. No private donations, no undisclosed numbers. Full accountability to clients, partners, and the public.
2,300+
Funded Support Days

Across three partner organisations since the programme launched in 2020. Every day of support funded is a direct result of a Viaduct client engagement.

72%
Year-on-year reach growth
Quarterly
Distribution cadence
3
Verified partner organisations
Annual
Partner impact reporting

The #DiversifyDigital
Initiative

Alongside our charity partnerships, we run #DiversifyDigital — a programme designed to open the digital industry to people who have historically been shut out of it.

The digital industry has a representation problem. Talent is evenly distributed. Opportunity is not. #DiversifyDigital is our practical commitment to changing that through direct access, mentorship, and platform.

Black Business Network: We actively source talent and partners from underrepresented communities, and provide mentorship and growth support to Black-owned digital businesses.
Access & Mentorship
Structured mentorship for underrepresented talent entering digital careers.
Growth Support
Strategy and digital support for Black-owned businesses, at accessible rates.
Platform & Visibility
Amplifying underrepresented voices in the digital industry through our channels.
Community Sourcing
Active recruitment from underrepresented communities for client projects and agency roles.
Work With Purpose

Growth That
Means Something.

Every Viaduct engagement contributes to frontline programmes fighting modern slavery, expanding girls’ education, and improving HIV treatment access.

Start a Conversation →
About the Agency