SEO · AEO · GEO
What is a GEO agency?
Viaduct Generation is a UK GEO agency, AEO agency and SEO consultancy that engineers integrated search visibility across Google, ChatGPT, Perplexity and Gemini. We deliver generative engine optimisation, answer engine optimisation and traditional SEO through one 90-day Growth Sprint, measured in revenue, not rankings.
We don't run campaigns. We build systems.
Search has fragmented. Over 60% of informational queries now resolve inside AI answer boxes without a single click reaching a website. Your customers are asking ChatGPT and Perplexity what a competent agency in your category looks like, and if your brand isn't cited, you don't exist in that decision.
The result: three overlapping programmes, three sets of consultants, three sets of KPIs, and one confused brand entity that neither Google nor the AI systems can reliably parse. Found, ClickSlice, Impression and The SEO Works already occupy positions 1–4 for "geo agency" in the UK. Every quarter of delay cedes ground.
The integrated approach: one team, one content architecture, one entity graph, three channels of visibility. That is what the Growth Engine was designed to deliver.
See the gap
Switch approach to see where a single-channel programme leaves you invisible, and how the integrated Growth Engine closes the gap.
The Growth Engine
The Growth Engine is not a campaign framework. It is a repeatable acquisition system designed to compound over time. Every 90-Day Sprint runs through all six phases, in sequence, structured and measurable.
47-signal audit covering technical health, entity coverage, AI crawlability, competitor citation share, and content architecture. Delivered as a prioritised action list, not a 60-page PDF.
02ICP mapping, keyword architecture across SEO/AEO/GEO surfaces, content gap analysis, schema plan, and conversion pathway design. This is the strategic document that governs every sprint deliverable.
03On-page implementation, schema deployment, structured content build, and entity consolidation across the open web. Where most agencies stop after strategy, this is where Viaduct starts adding value.
04A/B testing of AI-ready answer blocks, Core Web Vitals hardening, internal link structure refinement, and continuous entity signal sharpening. Optimisation is a permanent state, not a phase you exit.
05Monthly reporting on rankings, AI citation share across ChatGPT/Perplexity/Gemini, GA4 conversion events, and revenue attribution. We measure what compounds; we ignore vanity.
06Client knowledge network, shared intelligence reports, priority access to new GEO/AEO methodology updates. Membership continues beyond the sprint, and your growth compounds inside a network of performance-led brands.
These are not competing strategies. They are complementary layers of the same acquisition system.
| Strategy | Optimises For | Primary Surface | Core Signal | Viaduct's Role |
|---|---|---|---|---|
| SEO | Rankings and clicks | Google & Bing | Backlinks, technical, on-page | Foundation layer |
| AEO | Direct answers in AI Overviews and voice | Google AIO, Perplexity, Siri | Schema, FAQ, structured content | Answer architecture |
| GEO | Citations in generative AI responses | ChatGPT, Gemini, Claude, Perplexity | Entity authority, content trust, off-site mentions | Citation engineering |
Viaduct runs all three as one integrated programme.
Every Viaduct engagement opens with a proprietary audit across 47 signals grouped into five categories. Below are the domains we cover. The full signal list is delivered in your Blueprint.
The metrics only matter if they map to revenue. I report on rankings and AI citation share, but the number I care about is the one that shows up in your GA4 conversions.
Rikita Peter
Growth Strategist
FMIS · Fixed Asset Management Software
What Viaduct did: Technical overhaul, entity consolidation, and an answer-optimised content build against the full B2B SaaS vertical.
Read the FMIS case study →Brighouse · eCommerce Brand
What Viaduct did: 90-day Sprint through all six Growth Engine phases; structured ChatGPT citation strategy.
Read the Brighouse case study →81+ brands · £31M revenue impacted · 90-day Sprint model
Two engagement models. Both begin with the 47-Signal Intelligence Audit. Both are focused entirely on organic acquisition. We do not run paid media, we do not manage campaigns.
Every brand starts on the same 47-signal audit, whether they sprint or retain. I would rather show you exactly where you're losing visibility than sell you a retainer before you need one.
Fabio Embaló
Co-founder & CEO
Fixed-scope, fixed-term
For brands that need a rapid baseline or a post-audit implementation push.
Investment: Custom scoped. Book a Discovery Blueprint to discuss
Start With a SprintOngoing programme · 6-month minimum
For brands with active acquisition targets who need continuous execution and optimisation.
Investment: From a monthly retainer scoped to your ICP and content volume
Explore a PartnershipViaduct works best with brands that have product-market fit and need scalable, compounding acquisition. We are not a fit for brands still testing channels.
We work best with
Probably not the right fit
We take on a limited number of new partners each quarter. The Discovery Blueprint call is how we assess fit.
Viaduct Generation donates 5% of contract revenue, not profit, to three curated charity partners: Anti-Slavery International, CAMFED, and Frontline AIDS. It is structural, not a rounding-error CSR gesture. Brands working with Viaduct are directly funding those causes at scale, which is part of why "purpose-driven" appears in our ICP.
of contract revenue, not profit, committed to Anti-Slavery International, CAMFED and Frontline AIDS.
Anti-Slavery International
The world's oldest international human rights organisation, working to end modern slavery.
Visit site ↗CAMFED
Tackling poverty and inequality by supporting girls to go to school and succeed.
Visit site ↗Frontline AIDS
A global partnership working to end AIDS and the inequalities that drive it.
Visit site ↗Topical authority starts with understanding. These guides are built for marketing leaders and in-house teams.
Every technical SEO element your site needs to rank in traditional search and be accurately parsed by AI platforms with implementation priority scores.
Answer Engine Optimisation explained from first principles what makes content citeable by AI platforms, how to structure it, and how to track your AI citation rate.
The systematic approach to content architecture that builds topical authority with a real example of a 7-hub model that drove 161% revenue growth in 12 months.
A GEO agency, a generative engine optimisation agency, helps brands earn visibility and citations inside AI-generated search responses from platforms like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot. Unlike SEO which targets traditional search rankings, GEO focuses on making your brand's content machine-readable, entity-clear, and authoritative enough that AI systems select it as a trusted source when generating answers.
AEO agency services in the UK typically range from £1,500 to £10,000 per month depending on scope, content volume, and whether the engagement is standalone or integrated with SEO and GEO. At Viaduct Generation, AEO is included as part of our integrated 90-Day Sprint and Retained Partner programmes rather than sold as a standalone service. Contact us to discuss investment based on your brand's stage.
Yes, but they are complementary. SEO optimises pages to rank in Google's traditional index. GEO optimises content so that large language models like ChatGPT and Gemini can understand, trust, and cite your brand in their generated responses. Strong SEO creates the technical and authority foundation; GEO builds entity clarity and citation-worthy content on top of it. Neither replaces the other.
Initial AEO improvements, such as structured data deployment, answer-block formatting and schema implementation, begin showing results within 4–8 weeks as content is re-crawled and re-indexed. Full citation momentum in AI platforms typically builds over 3–6 months. GEO citation share in models like ChatGPT and Perplexity can lag Google indexing by 4–12 weeks due to model training cycles.
Yes. SEO ensures your pages can be found and ranked by Google's crawlers, and that visibility is what feeds AI systems like Gemini which use RAG (retrieval-augmented generation) from Google's index. AEO then ensures those pages are structured and formatted so the AI selects your content as the answer. Running only one without the other leaves significant visibility gaps.
AEO (Answer Engine Optimisation) focuses on earning placement in direct-answer surfaces: Google's AI Overviews, featured snippets, and voice assistants. GEO (Generative Engine Optimisation) focuses on earning citations in the generative responses of LLMs: ChatGPT, Perplexity, Claude, Gemini. Both require structured, authoritative content, but GEO places greater emphasis on off-site entity signals and cross-platform brand mentions.
A GEO agency typically uses: Ahrefs or Semrush for keyword and competitor analysis; Google Search Console for indexing and query performance; structured data testing tools (Google's Rich Results Test); AI citation monitoring tools such as Profound or Mention for tracking brand mentions in LLM responses; DataForSEO for rank tracking; and schema validators for JSON-LD implementation. Viaduct's proprietary 47-signal audit framework layers across these tools.
AEO results are measured across four dimensions: (1) AI Overview inclusion, whether your content appears in Google's AI-generated answer boxes; (2) AI citation share, the frequency of brand mention across ChatGPT, Perplexity, and Gemini responses; (3) organic click-through rate improvement from structured snippet capture; (4) GA4 conversion events tied to AI-referred traffic segments. Viaduct reports on all four dimensions monthly.
Start With the Growth Blueprint.
The Discovery Search & Growth Blueprint is a structured session that maps your current AI search visibility, identifies the top-priority gaps, and outlines a bespoke 90-Day Sprint plan. No retainer commitment required to book.
81+ brands · £31M revenue impacted · 161% avg growth
