Speaking & Keynotes

Practitioners on Stage.
Not Professional Speakers.

Book the people doing the work. Our founders and strategists speak on marketing and sales alignment, technical SEO in an AI-mediated search landscape, and full-funnel digital growth, using live client evidence, not recycled conference slides. One flat fee, one senior practitioner, no junior stand-ins.

Enquire About a Talk
Meet the Speakers

The Best Sessions Come From People Held Accountable for Results.

Most speaking circuits are dominated by people who left the work years ago. The slides are polished, the case studies are borrowed, and the room leaves entertained rather than equipped.

We stay deliberately lean, which means the people who pitch the work are the people who do the work. Every talk is built from engagements our speakers personally lead, including the numbers, the mistakes and the parts that did not work included.

That is the whole proposition: a senior practitioner, a specific subject they are genuinely accountable for, and material tailored to the room in front of them.

The Speakers

Three Disciplines. Three Practitioners.

Each speaker covers the subject they are commercially accountable for. Nothing outside it.

Duray Pretorius

01 / Speaker

Marketing & Sales

Duray Pretorius

Co-founder & CRO · Viaduct Generation

Duray leads revenue operations, commercial strategy and client growth at Viaduct Generation. He speaks from the seat of someone accountable for pipeline: he owns the Outcomes phase of the Growth Engine, builds the attribution frameworks clients report to their boards, and is the relationship lead on the agency's key accounts.

  • Co-founded Viaduct Generation in 2020; CRO since inception
  • Owns attribution and reporting infrastructure across all client accounts
  • Speaks on marketing–sales alignment, pipeline forecasting and commercial storytelling

The Attribution Conversation Your CFO Actually Wants

Why last-click reporting loses budget arguments, and how to build a revenue model that survives a finance review.

Marketing and Sales, One P&L

A practical operating model for teams that are measured separately but judged together.

From Demand to Pipeline

Turning search and paid demand into qualified pipeline without handing off responsibility at the form fill.

Book Duray
Verify on LinkedIn
Fabio Embaló

02 / Speaker

Technical SEO

Fabio Embaló

Co-founder & CEO · Viaduct Generation

Fabio co-founded Viaduct Generation and leads its strategic direction and the Growth Engine methodology. In 2024 he rebuilt the agency's delivery model around AI infrastructure, multi-agent research, content and monitoring systems, which is the substance behind his talks on technical SEO, AEO and GEO in an AI-mediated search landscape.

  • Co-founded Viaduct Generation in 2020; CEO and architect of the Growth Engine
  • Led the 2024 rebuild of agency operations around multi-agent AI systems
  • Launched the agency's AEO and GEO service lines; speaks on entity, crawl and citation architecture

Technical SEO for Machines That Read

Crawl, render and entity architecture rebuilt for answer engines rather than ten blue links.

AEO and GEO Without the Hype

What actually changes when ChatGPT, Perplexity and AI Overviews sit between your site and your buyer.

The AI-Native Agency Rebuild

A candid account of tearing up an operating model and rebuilding it around multi-agent systems.

Book Fabio
Verify on LinkedIn
Rikita Peter

03 / Speaker

Digital Marketing

Rikita Peter

Growth Strategist · Viaduct Generation

Rikita runs full-funnel growth programmes across paid media, organic and conversion. She works in the accounts daily, which is why her sessions are built around live examples: campaign structures, test calendars and the unglamorous decisions that move a conversion rate.

  • Growth Strategist across e-commerce and B2B client portfolios
  • Runs integrated paid, organic and CRO programmes end to end
  • Speaks on channel integration, testing discipline and performance creative

Paid and Organic, One System

How the two channels make each other cheaper when they share data instead of budget arguments.

A Testing Calendar That Moves Revenue

Prioritising experiments by commercial impact rather than ease of implementation.

Performance Creative at Speed

Building a creative pipeline where data, not opinion, decides what runs.

Book Rikita

Formats

Four Ways to Use the Session.

Same flat fee across every format. The choice is about the room, not the budget.

01

Keynote

30 to 45 minutes plus Q&A. A single argument built for a main-stage audience, tailored to your sector and delegate mix after a briefing call.

Explore →02

Workshop

Up to 90 minutes, capped at around 30 participants. Frameworks applied to the room's own accounts, with worksheets and a follow-up summary.

Explore →03

Panel or Fireside

Moderated discussion or interview format. We prepare with your moderator and share suggested lines of questioning in advance.

Explore →04

Internal Team Session

In-house briefing for marketing, sales or leadership teams. Delivered onsite in London or remotely, with a written debrief for absentees.

Explore →

Fees

£2,000 Per Talk. One Number.

No tiered speaker packages, no separate preparation fee, no surprise line items after the event.

Most booked

Conference & Events

Keynote or Panel

Main-stage keynote, panel appearance or fireside interview at your event.

  • Named speaker confirmed at booking
  • Briefing call and audience tailoring
  • Bespoke slides using live client evidence
  • Q&A and post-session availability on site
  • Slides and references shared with attendees

£2,000 per talk. Travel within Greater London included; travel and accommodation outside London charged at cost and agreed in writing beforehand.

Working Session

Workshop

Up to 90 minutes of applied work with a capped participant group.

  • Pre-session diagnostic questionnaire
  • Frameworks applied to participants' own accounts
  • Worksheets and templates for every attendee
  • Written summary of decisions and next steps
  • Two weeks of follow-up questions by email

£2,000 per talk. Recommended for groups of up to 30; larger cohorts are split across two sessions and quoted separately.

In-House

Internal Team Session

A briefing for your marketing, sales or leadership team, onsite or remote.

  • Scoped against your current strategy and data
  • Delivered onsite in London or remotely
  • Recording permitted for internal use
  • Written debrief for anyone who missed it
  • Optional follow-up session at the same rate

£2,000 per talk. Multi-session programmes are quoted as a single engagement; charity and community events are considered at reduced or no fee.

One flat fee · named practitioner · no agency commission on top

Why These Speakers Are Worth the Slot.

“The people who pitch the work are the people who do the work. That is what makes a talk worth an hour of somebody's day.
Fabio EmbalóCo-founder & CEO
Experience
Viaduct Generation has operated as an independent London search consultancy since 2020, working with mid-market and scale-up businesses across e-commerce and B2B. Every speaker holds a delivery role, not a marketing-only one.
Expertise
Three distinct disciplines: revenue operations and attribution (Duray), technical SEO, AEO and GEO (Fabio), and full-funnel digital growth (Rikita). Speakers only take subjects they own commercially.
Authority
Our published insight library, the Growth Engine methodology and the agency's 2024 rebuild around AI infrastructure are all public and inspectable. Talks reference the same material.
Trust
Member of the Better Business Network since founding, with up to 5% of annual contract revenue committed to Anti-Slavery International, CAMFED and Frontline AIDS. Speaker fees follow the same commitment.

How Booking Works

Four Steps, No Agents in Between.

You deal directly with the speaker from the first call to the follow-up.

01

Enquiry

Tell us the date, audience, format and the outcome you want the room to leave with. We confirm speaker availability within two working days.

Explore →02

Briefing Call

A 30-minute call with the speaker and your event lead to agree the angle, the level of technical depth and what to avoid.

Explore →03

Build

The speaker writes the session against your brief, using client evidence they can speak to directly. Slides shared for review at least one week before the date.

Explore →04

Delivery & Handover

The talk, the Q&A, and then a written summary plus references sent to attendees within two working days.

Explore →

Send Us a Brief

Tell Us Who's in the Room.

Share the date, audience and format. We will come back with the right speaker of the three, a proposed angle, and confirmation of availability, usually inside two working days.

Check Speaker Availability

Charity, community and student events are considered at reduced or no fee.

Common Questions About Booking a Speaker

How much does a talk cost?

£2,000 per talk, across every format: keynote, panel, workshop or internal team session. That fee covers the briefing call, preparation, bespoke slides, delivery, Q&A and the post-session summary sent to attendees. Travel within Greater London is included; travel and accommodation beyond London are charged at cost and agreed in writing before the booking is confirmed.

Which speaker should we book?

Match the subject to the speaker: Duray Pretorius for marketing and sales alignment, attribution and pipeline; Fabio Embaló for technical SEO, AEO and GEO; Rikita Peter for digital marketing, channel integration and CRO. If you are unsure, send us the audience and the outcome you want and we will recommend one of the three rather than sending whoever is free.

How much notice do you need?

Four to six weeks is comfortable for a tailored keynote or workshop. We can move faster for panels and fireside formats, and we have delivered internal sessions at two weeks' notice. Availability is confirmed within two working days of an enquiry.

Will the talk be tailored to our audience?

Yes. Every session starts from a 30-minute briefing call covering your audience, their seniority, technical depth and what to avoid. Slides are shared for review at least one week before the date. We do not deliver a fixed circuit talk.

Do you speak at virtual and hybrid events?

Yes, and the fee is the same. For virtual delivery we join your platform for a technical rehearsal beforehand and stay in the room for live Q&A and chat moderation. Recording rights for internal or member-only use are included; public republication is agreed case by case.

Can we record the session and share it publicly?

Internal and delegate-only recordings are included as standard. For public republication (YouTube, podcast feeds, gated content) we simply ask that you confirm it in writing beforehand, so the speaker can flag any client information that needs removing.

Do you charge charities and community events?

Not always. Social impact is structural for us: we are Better Business Network members and commit up to 5% of annual contract revenue to charitable causes. Charity, community and student events are considered at reduced or no fee, ask.

Can a speaker cover a topic outside their discipline?

No, and that is deliberate. Each speaker only takes subjects they are commercially accountable for at Viaduct Generation. If your brief spans two disciplines, we would rather propose two speakers or a paired session than have one of them present material they do not own.

Ready to Fill the Slot?

Let's Talk About the Room.

Send us the date, the audience and the outcome you want. We will confirm which of our three practitioners fits, and what they would say.

£2,000 per talk · named senior practitioner · tailored to your audience

Enquire About a Talk020 3633 2653