E-Commerce / Home Improvement
A home improvement supplies retailer generating £200 a month from their website. 500 visitors. 1,200 keywords ranking. Five in the top three. One sprint later: £2,500 a month, 2,600 visitors, 2,000 keywords ranking, and 47 in the top three. Ninety days.
The Challenge
The business had organic search presence but no architecture. Keywords were ranking without commercial intent. Traffic was arriving but not buying. The opportunity was there. Nobody had mapped it properly.
Without a content architecture aligned to buyer intent, every organic visitor landed in the wrong place at the wrong stage. The site had visibility. It lacked the structural logic to convert that visibility into revenue.
Our Approach
We started with the intelligence brief. Market mapping, competitor gap analysis, keyword intent modelling across 8+ platforms. The sprint started within five days of engagement.
The blueprint identified a content architecture that could capture high-intent buyers at three stages of the purchase journey, from awareness to active comparison to decision-ready intent.
Content was built for both search engines and AI platforms. The result was the first AI-attributed sale ever recorded by the business, tracked from a ChatGPT query directly through to checkout.
The Results
In 90 days, the business went from £200 a month to £2,500 a month. Traffic grew from 500 to 2,600 monthly visitors. Total keywords ranking moved from 1,200 to 2,000. Top 3 positions went from 5 to 47.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Monthly Revenue | £200 | £2,500 | 12.5x growth |
| Monthly Traffic | 500 visitors | 2,600 visitors | +420% |
| Keywords Ranking | 1,200 | 2,000 | +800 keywords |
| Top 3 Positions | 5 | 47 | +840% |
| Content Architecture | None | 3-stage purchase journey | Deployed |
We even recorded our first AI attributed sale through ChatGPT. They’ve put us ahead of the curve.
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