Health / Stop-Smoking Platform
A stop-smoking platform launching into a crowded, advertising-sensitive category with no domain history. A high-velocity content strategy delivered 91,452 organic clicks and nearly 7 million impressions in just 8 months, growing impression volume 530%.
The Challenge
Freesmo launched in late 2024 as a relatively unknown brand entering a crowded stop-smoking and vaping information space. Paid advertising options are significantly constrained in this category, making organic search the primary viable growth channel.
Starting with no domain history and no brand recognition, Freesmo needed to build search visibility fast in a space where established health organisations and government bodies held significant authority advantages.
Our Approach
We identified a high-volume, low-competition opportunity in destination travel vaping queries, building comprehensive country-by-country guides that captured significant search demand from an audience with clear product intent.
A parallel content track targeting stop-smoking product education, vaping guides, and nicotine replacement information established Freesmo's authority in the health and wellness segment of the category.
Systematic content production at scale built brand recognition in parallel with search visibility, growing branded clicks to 37,869 within 12 months from a standing start.
The Results
In 8 months, Freesmo generated 91,452 organic clicks and 6,962,657 impressions, with impression volume growing 530% from 219,000 per month at launch to 1.38 million per month.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Monthly Impressions | 219,000 | 1,380,000 | +530% |
| Total Clicks (8 months) | 0 | 91,452 | Built from zero |
| Total Impressions | 0 | ~7 million | Built from zero |
| Branded Clicks | 0 | 37,869 | Built in 12 months |
| Content Tracks | 0 | 2 parallel strategies | Deployed |
Get in touch
We work with ambitious brands who want to be found by the people that matter. Let’s talk about what that looks like for you.
Start a conversation
