Health Charity / Digital Awareness
The UK's leading charity for children with epilepsy needed their search presence to reflect the depth of their clinical authority. A tailored SEO strategy nearly doubled monthly organic traffic from 3,500 to 6,000–7,000 clicks, generating close to 6 million impressions.
The Challenge
Young Epilepsy provides clinical care, research, school resources, and family support, but their search presence was not reflecting the depth and authority of this work. For families navigating a new diagnosis, finding the right information at the right moment is critical.
The challenge was to build a search strategy appropriate for a sensitive, high-E-E-A-T subject area, one that would surface the charity's most important health information to the families, young people, and professionals who needed it most.
Our Approach
We developed a content strategy tailored to the unique requirements of a health-focused charity, covering two parallel objectives: supporting families with emotional and practical content, and targeting clinical professionals with high-E-E-A-T resources.
Content was structured and marked up to communicate Young Epilepsy's genuine clinical authority to search engines, ensuring the expertise of their medical team and research credentials were properly surfaced.
Non-brand clinical queries including "infantile spasms", "west syndrome", and "absence seizures in children" were targeted, representing families finding the charity at the precise moment they need guidance.
The Results
Across 16 months, Young Epilepsy generated 64,044 organic clicks and close to 6 million impressions. Monthly traffic nearly doubled, and the charity is now found by families at the moment they need guidance, not just when they already know who Young Epilepsy are.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Monthly Traffic | ~3,500 clicks | 6,000–7,000 clicks | Nearly 2x |
| Total Clicks (16 months) | — | 64,044 | Achieved |
| Total Impressions | — | ~6 million | Built |
| “Young Epilepsy” position | Variable | #1.5 average | Top rankings |
| Non-brand clinical traffic | Minimal | Meaningful | Established |
Improving our organic search visibility has had a significant impact on how effectively we reach families, young people and professionals who are actively looking for support and trusted information about epilepsy. Through our partnership with Viaduct, our content is now far more visible within search and AI‑led discovery, meaning people are finding Young Epilepsy at the moment they need guidance, not just when they already know who we are. The focus on high‑quality, well‑structured content and search intent has helped ensure our most important health information is easier to find, clearer to navigate and more aligned with the real questions people are asking.
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