E-commerce / Furniture & Woodworking
Competing in a furniture and woodworking market dominated by larger retailers, Cworkshop was over-reliant on diminishing PPC returns. A combined technical and content SEO strategy delivered 74% more new users, 71% more sessions, and tripled ranking keywords in one year.
The Challenge
Cworkshop was competing in a market dominated by larger retailers and was relying heavily on PPC to drive traffic. Returns from paid advertising were diminishing, and the business needed an organic strategy that could compete sustainably against better-resourced competitors.
Without organic visibility, Cworkshop was locked into an expensive paid acquisition cycle with no sustainable alternative. Building a genuine organic channel required both technical rigour and a content strategy that could outperform on the niche, long-tail queries where a specialist could win.
Our Approach
Technical improvements addressed crawlability, site speed, and structural issues that were preventing the site from competing effectively, giving content the technical platform it needed to rank.
A content strategy focused on building authority in furniture, woodworking tools, and workshop equipment, targeting the specific queries buyers use when researching specialist purchases online.
Systematic keyword expansion across the product catalogue and supporting content compounded rankings growth month by month, tripling the total number of ranking keywords within a year.
The Results
In 12 months, new users grew by 74%, sessions increased by 71%, and ranking keywords tripled. Cworkshop now has a viable organic growth channel that reduces reliance on paid advertising.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| New Users | Baseline | +74% | 74% uplift |
| Sessions | Baseline | +71% YoY | 71% growth |
| Ranking Keywords | Baseline | 3x | Tripled |
| PPC Dependency | High | Reduced | Diversified |
| Organic Channel | None | Established | Built |
We were over-relying on PPC without seeing the returns, and competing against much larger retailers felt impossible. Viaduct Generation gave us a viable organic growth channel - 74% more new users, 71% more sessions, and triple the ranking keywords in one year. We’re finally competing sustainably without being dependent on paid advertising.
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