B2B SaaS / Estate Agency CRM
CRM software for estate agents where rankings had plateaued and organic leads were stagnant. A content-led SEO strategy grew keyword rankings from 185 to over 1,035, increased traffic by 237%, and doubled organic leads in just 10 months.
The Challenge
Dezrez had a strong product serving estate agents but their digital presence was static. Rankings had plateaued, content was sparse, and the website was not generating the organic leads their sales team needed.
In the competitive CRM and estate agency software space, they were being outranked by competitors with more aggressive content strategies and stronger domain authority, despite having a genuinely superior product.
Our Approach
A comprehensive SEO audit and consultancy process identified the exact gaps between Dezrez's current position and where they needed to be to compete effectively for estate agency software queries.
We built content clusters around estate agency technology, property management workflows, and CRM comparison topics, capturing demand at every stage of the buyer journey from awareness to evaluation.
Technical improvements ensured the site could support content expansion, and lead generation pathways were optimised to convert organic visitors into sales-qualified enquiries for the Dezrez team.
The Results
In 12 months, keyword rankings grew from 185 to over 1,035, a fivefold expansion in search visibility. The strategy transformed Dezrez's website from a static brochure into a lead generation engine.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Keyword Rankings | 185 | 1,035+ | 5x expansion |
| Organic Traffic | Baseline | +237% | 3.4x growth |
| Organic Leads | Stagnant | Doubled in 10 months | 2x |
| Content Coverage | Sparse | Comprehensive clusters | Built |
| Website Role | Static brochure | Lead gen engine | Transformed |
Our rankings had plateaued and organic leads were stagnant despite having a strong product. Viaduct Generation took us from 185 keywords to over 1,035 in a year and doubled our organic leads in 10 months. They turned our website from a static brochure into a genuine lead generation engine for the sales team.
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