E-commerce / Tobacco Retail
An established online tobacco retailer generating just 900 monthly clicks from search, significantly underperforming against existing demand. Core SEO foundations and content optimisation grew traffic 11x and search revenue by 500% within nine months.
The Challenge
UK Tobacco had an established online retail operation with a genuine customer base, but the site was missing essential SEO foundations. With just 900 monthly clicks from search, the website was significantly underperforming relative to the demand that clearly existed in the market.
The gap between actual search volume for tobacco products and UK Tobacco's organic visibility represented a significant missed commercial opportunity that the right technical foundations could unlock quickly.
Our Approach
We built the core SEO foundations that were missing: technical optimisation, proper crawl architecture, meta structures, and schema markup - the groundwork that had been holding the site back.
Product and category pages were optimised around high-intent commercial queries, aligning the site's content with exactly what tobacco buyers are searching for at each stage of the purchase journey.
A consistent optimisation workflow was implemented to ensure continuous improvement rather than a one-time fix, compounding performance gains across the product catalogue over time.
The Results
Monthly traffic grew from 900 to 10,000 clicks, an 11x increase, and search revenue grew 500% within 9 months. Even an established business with a loyal customer base can unlock significant growth with the right foundations.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Monthly Clicks | 900 | 10,000 | 11x growth |
| Search Revenue | Baseline | +500% in 9 months | 6x growth |
| Traffic Index | 1x | 11x | 11x |
| SEO Foundations | Missing | In place | Built |
| Time to Results | N/A | 9 months | Fast-track |
Our site had an established customer base but was massively underperforming in search, with just 900 clicks a month. Viaduct Generation focused on getting the fundamentals right, and within a year we went to 10,000 monthly clicks with a 500% increase in search revenue. It proved that even an established business can unlock significant growth with the right foundations in place.
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