E-commerce / Nicotine Pouches
A brand-new Shopify store in an advertising-restricted category with no organic presence. A content-first SEO strategy built topical authority from scratch, generating over 700,000 annual impressions and making the blog the primary engine of the business.
The Challenge
HitSnus launched as a new Shopify store in a highly competitive, advertising-restricted category. Nicotine products cannot be promoted through paid social or Google Ads, meaning organic search is the only scalable acquisition channel available.
Starting with zero domain history, zero content, and zero organic presence in a market dominated by established brands, the only path to growth was building topical authority from the ground up through a disciplined content-first approach.
Our Approach
We identified the full spectrum of search intent within the nicotine pouch category and systematically built content to address each segment: product reviews, strength guides, brand comparisons, and health information.
A high-velocity content programme covered every major query type in the category, establishing HitSnus as a comprehensive resource for nicotine pouch buyers and building the topical authority Google rewards.
Content was structured to appear not just in traditional search results but in AI-led discovery platforms, positioning HitSnus for the emerging shift in how buyers find and research products.
The Results
From a standing start with no organic presence, HitSnus now generates over 700,000 annual impressions. The top article alone has accumulated over 100,000 impressions, and the blog drives 88.5% of all organic traffic.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Annual Impressions | 0 | 700,000+ | Built from zero |
| Organic Clicks | 0 | 4,302 | Built from zero |
| Blog Traffic Share | 0% | 88.5% | Primary engine |
| Top Article Impressions | 0 | 100,000+ | Standout content |
| Paid Ads Available | None | None (organic only) | Search fills the gap |
Viaduct have been a genuine pleasure to work with and have supported us across everything from website development and SEO through to wider digital marketing and online support. Having worked with a number of agencies over the years, it’s not always easy to find a digital marketing company that is both genuinely knowledgeable and enjoyable to work with, which is why working with Viaduct has been so refreshing. We’ve now used them across multiple business projects and they’ve consistently delivered high quality work, great communication and a proactive approach throughout. What stands out most is that they take the time to properly understand the business and what you’re trying to achieve, rather than offering generic solutions or overcomplicating things. Their support has helped strengthen our online presence significantly and it’s reassuring to know we have a trusted digital partner we can rely on. We’d have no hesitation recommending Viaduct to any business looking for friendly, dependable and genuinely high-quality digital marketing support.
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