E-commerce / Vape Retail
An online vape shop with an extensive product catalogue but limited search visibility. A product-focused SEO strategy grew monthly visits from 3,000 to 18,000 in 10 months, tripled page 1 product rankings from 275 to 970+, and delivered 350% revenue growth.
The Challenge
Legion of Vapers had a large product catalogue but was not ranking well for the terms their customers were searching. The business had built brand loyalty through their Facebook community but had not translated that into organic search visibility.
With hundreds of products across vape kits, e-liquids, and accessories, the opportunity was significant, but without a systematic SEO approach the catalogue was generating almost no search traffic.
Our Approach
We prioritised the highest-revenue product categories and optimised at scale, bringing each product page into alignment with the exact queries buyers use when searching for vape kits, e-liquids, and disposables.
Category pages were restructured to capture broader head-term traffic while internal linking was rebuilt to flow authority efficiently across the entire catalogue.
Supporting content was created around product education, vape guides, and brand comparisons - capturing demand earlier in the buying journey and building the authority that supported product page rankings.
The Results
In 10 months, monthly visits grew 6x from 3,000 to 18,000, page 1 product rankings more than tripled, and revenue increased by 350%. Search became the primary growth channel.
| Metric | Before Viaduct | After Viaduct | Change |
|---|---|---|---|
| Monthly Visits | 3,000 | 18,000 | 6x growth |
| Page 1 Rankings | 275 | 970+ | 3.5x tripled |
| Revenue | Baseline | +350% | 4.5x growth |
| Primary Channel | Social | Search | Shifted |
| Catalogue Visibility | Partial | Systematic | Scaled |
We had hundreds of products but weren’t ranking for the terms our customers were searching. Viaduct Generation built a strategy that took us from 3,000 to 18,000 monthly visits and tripled our page 1 product rankings in just 10 months. The 350% revenue increase speaks for itself - search is now our primary growth channel.
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