Paid media amplifies what organic builds. We use AI-driven bid optimisation, predictive audience modelling, and real-time performance monitoring to maximise return on every pound of ad spend - and connect it directly to revenue, not clicks.
We run AI-optimised campaigns across every major paid channel connected to a single revenue attribution model.
Search, Shopping, Performance Max, and Display. AI-driven bid strategies calibrated to commercial outcomes. We optimise for revenue per session, not quality scores.
Facebook and Instagram. Predictive audience modelling, creative testing frameworks, and attribution that connects social to pipeline.
B2B demand generation. Account-based targeting, thought leadership amplification, and lead quality scoring.
Short-form performance creative. AI-driven audience discovery and creative iteration at speed.
Display and video across the open web. AI-powered placement optimisation and brand safety controls.
Our AI models predict which audiences, creatives, and placements will perform before budget is committed. Campaign adjustments happen in real-time based on performance signals not monthly review cycles.
Most agencies run paid and organic as separate P&Ls. We connect them. Organic content informs paid creative. Paid data reveals high-converting keywords for organic targeting. The result: both channels perform better because they share intelligence.
AI-powered creative testing at scale. We produce multiple creative variations, test them against real audiences, and let performance data determine the winners. No subjective creative debates. No "let's try this and see." Systematic iteration based on evidence.
We don't report on last-click conversions. Our multi-touch attribution modelling shows the true contribution of paid media across the entire buyer journey - including how it accelerates organic conversions.
A simple model based on our average client performance data.
Based on our average client ROAS data. Actual results vary by market and competition. Average order value assumed: £250.
Not marketing meetings. Every metric connected to revenue.
| Creative | CTR | ROAS |
|---|---|---|
| Ad_047 | 4.1% | 4.8× |
| Ad_032 | 3.2% | 3.9× |
| Ad_061 | 2.9% | 3.5× |
| Ad_018 | 2.7% | 3.1× |
| Ad_054 | 1.8% | 2.6× |
This is what your reporting looks like. Real-time. Connected to revenue. Built for boardroom conversations, not marketing meetings.
Refined audience targeting and restructured search ads by optimising headlines, descriptions and ad copy to improve intent alignment and message relevance. This led to a significant uplift in both conversion volume and conversion rate versus the previous four-week period.
Optimisation of Performance Max campaigns for an e-commerce clothing brand through Merchant Center feed refinement, product-level segmentation, improved audience targeting, and aligned ad copy and landing page experience. This delivered stronger overall efficiency, increasing conversions while reducing cost per conversion to £4.85, alongside gains in clicks (+37%) and impressions (+2.5%) with improved revenue performance.
"The difference between good and great PPC performance is rarely budget, it’s precision in optimisation across targeting, creative and user journey. "
Rikita Peter, Senior Account Manager
LinkedIn
Your team
Growth Strategist
Evidence-based frameworks for maximising return on every pound of ad spend.
A comprehensive audit framework covering campaign structure, bidding strategy, audience targeting, creative testing, and attribution the checks that uncover wasted spend in almost every account.
As Meta's AI targeting systems have matured, the old playbook of tight audience segmentation is being replaced. This guide explains the new approach and how to build campaigns that work with the algorithm.
Last-click attribution systematically undervalues paid media's contribution to revenue. This guide explains multi-touch modelling and how to build attribution that your CFO will trust.
We work with clients from around £3,000 per month in total ad spend. Below this level, the data volume needed for meaningful AI-driven optimisation and multi-touch attribution modelling is typically insufficient to drive the improvements we target. For most clients, meaningful ROAS improvements require at least £5,000 to £10,000 per month in spend, depending on the platform and market. We will always be direct about whether a budget is sufficient to achieve your commercial objectives before any campaign launches.
Our paid media management fee is structured as a monthly retainer rather than a percentage of ad spend. This removes the conflict of interest that exists when an agency benefits financially from increasing your budget regardless of performance. Our fee reflects the scope of work: the number of platforms, campaign complexity, and creative output required. This is agreed at the outset and does not change unless the scope changes.
We handle creative production as part of our service. This includes ad copy, static creative, and where required, video creative briefing and production coordination. Creative is not treated as a separate project: it is part of the campaign system. Our AI-powered creative testing framework produces multiple variations, tests them against real audience data, and iterates based on performance rather than opinion. If clients have existing creative assets or brand guidelines, we work within them.
For a new client with an established brand and existing creative assets, we can typically launch within two weeks of onboarding. This allows time for account setup, audience configuration, tracking validation, and creative adaptation. For clients requiring creative production from scratch or complex multi-platform architecture, the timeline extends accordingly. We do not launch campaigns before the tracking infrastructure is in place and validated, because data integrity is the foundation of everything we optimise for.
Yes. Agency transitions are a common starting point for our paid media engagements. We begin with a full account audit to identify structural issues, wasted spend, and optimisation opportunities in the existing account before making any changes. Transitions are managed carefully to avoid disruption to live campaigns. Any structural changes are staged and validated against performance data before being fully implemented.
We'll audit your current paid media performance, identify wasted spend, and show you exactly what a VG-managed campaign looks like - with projected ROAS improvements based on your actual data.
