Paid media amplifies what organic builds. We use AI-driven bid optimisation, predictive audience modelling, and real-time performance monitoring to maximise return on every pound of ad spend - and connect it directly to revenue, not clicks.
We run AI-optimised campaigns across every major paid channel connected to a single revenue attribution model.
Search, Shopping, Performance Max, and Display. AI-driven bid strategies calibrated to commercial outcomes. We optimise for revenue per session, not quality scores.
Facebook and Instagram. Predictive audience modelling, creative testing frameworks, and attribution that connects social to pipeline.
B2B demand generation. Account-based targeting, thought leadership amplification, and lead quality scoring.
Short-form performance creative. AI-driven audience discovery and creative iteration at speed.
Display and video across the open web. AI-powered placement optimisation and brand safety controls.
Our AI models predict which audiences, creatives, and placements will perform before budget is committed. Campaign adjustments happen in real-time based on performance signals not monthly review cycles.
Most agencies run paid and organic as separate P&Ls. We connect them. Organic content informs paid creative. Paid data reveals high-converting keywords for organic targeting. The result: both channels perform better because they share intelligence.
AI-powered creative testing at scale. We produce multiple creative variations, test them against real audiences, and let performance data determine the winners. No subjective creative debates. No "let's try this and see." Systematic iteration based on evidence.
We don't report on last-click conversions. Our multi-touch attribution modelling shows the true contribution of paid media across the entire buyer journey - including how it accelerates organic conversions.
A simple model based on our average client performance data.
Based on our average client ROAS data. Actual results vary by market and competition. Average order value assumed: £250.
Not marketing meetings. Every metric connected to revenue.
| Creative | CTR | ROAS |
|---|---|---|
| Ad_047 | 4.1% | 4.8× |
| Ad_032 | 3.2% | 3.9× |
| Ad_061 | 2.9% | 3.5× |
| Ad_018 | 2.7% | 3.1× |
| Ad_054 | 1.8% | 2.6× |
This is what your reporting looks like. Real-time. Connected to revenue. Built for boardroom conversations, not marketing meetings.
Refined audience targeting and restructured search ads by optimising headlines, descriptions and ad copy to improve intent alignment and message relevance. This led to a significant uplift in both conversion volume and conversion rate versus the previous four-week period.
Optimisation of Performance Max campaigns for an e-commerce clothing brand through Merchant Center feed refinement, product-level segmentation, improved audience targeting, and aligned ad copy and landing page experience. This delivered stronger overall efficiency, increasing conversions while reducing cost per conversion to £4.85, alongside gains in clicks (+37%) and impressions (+2.5%) with improved revenue performance.
"The difference between good and great PPC performance is rarely budget, it’s precision in optimisation across targeting, creative and user journey. "
Rikita Peter, Senior Account Manager
LinkedIn
Your team
Growth Strategist
Evidence-based frameworks for maximising return on every pound of ad spend.
A comprehensive audit framework covering campaign structure, bidding strategy, audience targeting, creative testing, and attribution the checks that uncover wasted spend in almost every account.
As Meta's AI targeting systems have matured, the old playbook of tight audience segmentation is being replaced. This guide explains the new approach and how to build campaigns that work with the algorithm.
Last-click attribution systematically undervalues paid media's contribution to revenue. This guide explains multi-touch modelling and how to build attribution that your CFO will trust.
We'll audit your current paid media performance, identify wasted spend, and show you exactly what a VG-managed campaign looks like - with projected ROAS improvements based on your actual data.
